SECTION 1: Introduction (15 seconds)

This is the part which remains the same every week. This is the opportunity for Visitors to hear who you, where you are located and the range of services that you provide.

· MY NAME IS: ________________

· MY POSITION & COMPANY NAME IS:___________

· MY OFFICE IS LOCATED AT: (Use landmarks, NOT the physical address)

You want your members and visitors to associate a landmark with your place of business. You want them to think about you and your business every time they drive past the prominent landmark. (The actual address is not important as they will refer to your name card if they need to visit you.)

· MY CLIENTS ARE: (Where we look for prospects)

By sharing your typical client base, members will find it easier to identify your target markets. e.g. type of industries, age group, gender, geographical locations, special needs…

· OVERVIEW OF PRODUCTS OR SERVICES, INCLUDING:

A. Service 1
B. Service 2
C. Service 3

You may have a long list, but restrict yourself to three at a time. You may remove introduce a “new” service and remove an “old” service each week. So each of your service will have at least 3 weeks air time. (...or you may only want to change a service every two weeks, it is up to you.)

· PAYMENT / FINANCING OPTIONS:___________

Do you offer a free consultation, do you accept credit cards, provide a money back guarantee, instalments, easy payment plans, etc. This section may not be relevant to certain professions.

You may be thinking that all of the above cannot be done in 15-20 seconds but with practice and preparation you will be surprised at the amount of information you can impart to your “Marketing Team”

Over time, your “Marketing Team” will memorise facts from your “Sales Manager Minute” and will be able to repeat them to your prospects!