Hit Them with A Smashing BNI 60 Seconds

A Practical Guide for BNI Members to Increase Referrals through Effective Sales Manager Minute (60seconds)Presentations

Wednesday

SECTION 5 – Memory Hook (10 seconds)

End your Sales Manager Minute presentation with a powerful memory hook.

The more powerful your memory hook, the more it will be in the minds of your “Marketing Team”. This will translate into more business opportunities for you!

Memory hooks can be in different forms with different functions. In his book, “Seven Seconds Marketing”, Dr Ivan Misner shared 7 different types of Memory Hooks.

1. Draw Attention to Your Name
Getting Them to Remember Who You Are
e.g. You can expect to get more with Les – (Realtor)

2. Highlight Your Company Name
Connecting Who You Are with What You Do
e.g. When you need a phone, think Executone – (Telecommunication)

3. Communicate Your Profession
Reminding Them of What You Can Do for Them
e.g. My paintings say a thousand words, so you don’t have to – (Artist)

4. Tell Them Quality is Important to You
Showing Them You Are Serious About Your Work
e.g. We don’t just sweep things under the carpet, we clean them. – (Carpet Cleaner)

5. Educate As You Sell
Telling Them What Your Business Does
e.g. Would you rather pay taxes on your interests, or earn interests on your taxes? – (Tax Consultant)

6. Rhyme It or Sing It
Making Them Hum Your Ad for Hours
e.g. Before the problems hit Your foyer, call Julie your friendly lawyer – (Legal Services)

7. Play With the Words
Getting Them to Laugh as They Hand Over Their Business
e.g. If you feel like shooting your relatives, call XYZ Studio – (Photographer)

All major companies use taglines and your memory hook is just like a tagline. If these multi-millionaire companies see the value in memory hooks, why shouldn't you?

JUST DO IT!

5 Comments:

  • At 9:53 PM, Blogger Sathya said…

    Wonderful... Thank you for sharing your way of presenting 60 seconds....!!

    Sathya (BNI India - Inspire)

     
  • At 1:45 AM, Blogger Brenda said…

    Can I receive more??? I really enjoyed what you shared w/me

     
  • At 1:47 AM, Blogger Brenda said…

    Any hooks 4 today?

     
  • At 3:23 PM, Blogger HOO IVAN said…

    well done, good sharing...looking forward to have more..

    IVAN HOO
    BNI Platinum - Malaysia

     
  • At 3:24 PM, Blogger HOO IVAN said…

    well done, good sharing...looking forward to have more..

    IVAN HOO
    BNI Platinum - Malaysia

     

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