SECTION 2 - Focus Area (15 seconds)

Choose ONE area from Section 1 (overview) and start to get more specific.

Here are some ideas for starting this section…

* This week I would like to focus on…
* Recently, I have had several people come to me for…
* This week I would like to increase my business in the area of…
* Today I would like to talk to you about… (a specific type of business person, e.g. Estate Agent or Florist, either as a prospect or source of business)
* I’d like to discuss a special we’re offering…

In order to effective in this area, you will need to plan your marketing strategy.

After identifying your target market, you will have to break them into different segments.

Then design a promotion strategy to target one specific segment of your target market per month (or whatever period that is appropriate to you).

Your membership in BNI is long term, therefore your marketing strategy has to reflect that. Do not try to cover everything at once in your sales manager minute. Your members will become confused with the information overload.

The strategy is to sytematically train your "marketing team" in one area of your business. Once they understand it, then move on to the next area. This way your "marketing team" will understand better, remember better, and be clearer on the different target markets required for each aspect of your business.